Retail Tech Forum: Consumer Trends & Defining The Brand Experience
Event on 2013-12-18 18:00:00
RETAIL+TECH Summit Technology, Innovation and Entrepreneurship for the Future of Retail – happening now in San Francisco. The Next Big Thing. Once the conversation turns to the entirety of retail experience, the optimization of omni-channel and contextual marketing, and the technological promise of "anything-anywhere," you have to go BIG. We're turning the entire City of San Francisco into a Retail Incubator.
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According to new research from GP Bullhound, apparel is the fastest growing and second-largest e-commerce category in the US — estimated at billion — and there are now over 2000 online fashion sites competing in the market, up 126% year-on-year. Mobile device site visit share has nearly doubled from 2012 to around 25% on average today and the sales conversion rate on mobile tablets has surpassed traditional for the very first time. Now, savvy brands and retailers are embracing omni-channel and contextual marketing strategies to engage, interact, and in many ways define new relationships with consumers where they work, live and play.
The industry numbers for online shopping, social media marketing, mobile technology adoption and location-based services are impressive and growing rapidly. Consumer spending represents 70% of overall GDP for the US economy. Luxury products and fashion are still experiencing double-digit sales growth despite recessionary outlooks in most major markets. What are the opportunities for entrepreneurs, startups, retailers, and consumers and how will this affect how we shop and what we buy in the future?
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Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at nine campuses across four continents.
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