Reverse Mortgage Lenders Direct Acquires Three Existing Competitors Websites Fueling RMLDs Online Growth

Ft. Lauderdale, FL (PRWEB) May 09, 2013

Reverse Mortgage Lenders Direct has finalized the acquisition of three different reverse mortgage websites, all in an effort to continue its online expansion and remain the leader in the private reverse mortgage information sector. Websites:,, will add to RMLDs platform of providing consumers with access to competitive quotes from leading HUD approved lenders.

These transactions include domain names and existing keyword rankings associated with the websites on all major search engines. This move will allow RMLD to continue its online growth and position itself as the most visible reverse mortgage website in 2013. Domain/page authority combined with existing backlink profiles were the main determinants in RMLD selecting these three websites to acquire. RMLD vows for a seamless transition, ensuring no interruption for established customers.

We are aggressively expanding our SEO reach in 2013, with not only these acquisitions already completed, but many more planned for the near future, said Lee Ben-Hayon, Managing Partner for Reverse Mortgage Lenders Direct. Our website is in a strong position to take top rankings this year which would allow us to hit our internal goal of becoming the largest and most visited consumer site in the reverse mortgage sector. My prediction is that — over the next 12 months, there will be more consolidations and takeovers of websites which were successfully able to grab a market share in this niche sector. This trend should pick up quite quickly as there are only a few organically ranked web properties which have enough volume for lenders to acquire and paid search is becoming very expensive to manage even for larger lenders.

This latest announcement comes on the heels of the groups subsequent buy of A website which had developed into one of the highest ranked sites in the reverse mortgage market niche on all major search engines (Google/Yahoo/Bing).

The misinformation out there on the internet about reverse mortgages is striking, as one of the most visible websites on the subject it is not only in our best interest to educate our clients, but our duty to the community. This acquisition will go a long way to better providing the consumer base for these websites with the most comprehensive, accurate, and objective articles/tools. We are now in the process of redesigning our main website to make it even easier for seniors to navigate, learn, and to receive competitive quotes in order to save time/money when considering the reverse mortgage option, continued Ben-Hayon.

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