Richard Jalichandra, CEO of Technorati, and the power of social media at SES San Jose 2009

Lee Odden, TopRank Online Marketing interviews Richard Jalichandra, CEO Technorati about social media’s evolution as a major media and publishing source. Richard cites the example of Ashton Kutcher and his Twitter base of more than 2 million followers. Richard says companies want to develop their brands in the social media space but they can’t always get the reach or scale of a successful viral campaign. Lee says each social media campaign must be unique to the audience and customer base. Richard adds that as a social media ad network, Technorati encourages companies to place their brands beside the conversation and mix it with a viral component which should help build a successful social media campaign. For more information about SES, please visit: www.searchenginestrategies.com
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