Rob Petersen Presents Social Media: Quit the Hype Show Me the ROI to Connecticut Chapter, Marketing Executives Networking Group (MENG)

Darien, CT (PRWEB) April 15, 2013

Monday, April 22, 2013, Robert Petersen, President of BarnRaisers, will engage the Marketing Executives Networking Group (MENG) Connecticut Chapter with best practices that insure Social Media ROI, and several case studies that prove it. Petersen, a member of the MBA Staff at Rutgers CMD, recently published an eBook, 166 Case Studies Prove Social Media Marketing ROI. Petersen will talk about the uncertainty of driving business with Social Media and how real-world case studies can show you the ROI.

Says Petersen, MENG senior executive membership is the perfect audience for this presentation, as they are often responsible for directing media budget allocation. With MENG, I know their members can relate to the situations Im describing and can appreciate the impact to their budget, agency direction and corporate growth from ROI-based decisions. The MENG audience creates a dynamic and productive session.

Petersen will share secrets to deciding which Social Media metrics to measure, and how to do so without overburdening resources.

Says Ann Marshman, MENG Connecticut Chapter Chair, Rob Petersen has attracted a great deal of interest with his recent publication, and attendance is expected to be at record numbers at The Darien Community Association. His engaging ideas give leaders actionable techniques which can immediately be applied to business.

This evening session is open to executive guests for only $ 20, MENG members pay $ 15. Pre-registration is requested. To register:

About Rob Petersen

Rob Petersen, President of BarnRaisers, LLC, solves marketing problems through insights that change relationships between consumers and brands. Through listening to constituents and interpreting data and measurements, his business strategies have helped build major brands, sometimes from scratch. BarnRaisers is a full-service, digital marketing solutions company that builds brands using relevant content, proven relationship principles and ROI.

About MENG

Founded in 1995, MENG is the leading national community of top-level marketing executives. The organization is devoted to enhancing its members professional skills, relationships, and knowledge taking pride in a culture of camaraderie. MENG is a not-for-profit membership organization with more than 1400 members. Membership is made up of individuals who are at or above the VP level in their organizations.

MENG fosters career and personal success across industries and marketing specialties providing opportunities to share knowledge and best practices. To learn more about MENG or to access its database of executive-level marketing professionals, speakers, and consultants, visit

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