Roswell Business Academy – Spring Semester 2015

Roswell Business Academy – Spring Semester 2015
Event on 2015-01-13 07:30:00

A 5-course series focused on doing better business in Roswell.

These courses are designed to help enhance the skills you need to manage or grow a successful business.  The Roswell Business Academy brings participants together by providing opportunities to learn, grow, discuss ideas and gain insight on local business trends.


January 13, 2015:



Bill Johnson Activity Center's
Community Room
at Roswell Area Park 
10495 Woodstock Road 
Roswell, GA 30075 


Battling “Too Many Messages”
Learn to Reach Your Customers Effectively

with Becky Nelson

How do you make sure that the customers you want are finding you?
You may know Becky as an Account Executive with Appen Media Group, but she also has an impressive track record for being an entrepreneur, Chamber of Commerce President, creator of the Community Relations Dept for the RPD, etc.  A 30 –year resident of Roswell, Becky is going to talk about branding a corporate name, marketing strategies and how buying advertising is simply one piece to that puzzle in an era of “too many messages”.  This will be an interactive session, so please come prepared to think and write your next marketing plan!

Sponsored by Alpha Office Products

February 10, 2015:

Communicating with Impact
with Gretchen Griffin

Leaders will be provided with a simple, yet impactful communication model designed to ensure clarity, commitment and action in those with whom they communicate. Come to this session prepared to tackle a communication issue and walk away with a powerful, effective message to deliver.  Gretchen Griffin is a professional coach with a passion for calling forth the best in others. Trained by the renowned Coaches Training Institute, Gretchen uses a variety of coaching tools and strategies to help each client reach their goals. She creates a supportive,
action oriented environment that champions her clients' best life.

Sponsored by T-Mobile

March 10, 2015:

Avoid Social Media Overload!
If It's Not Generating results, It's just a Hobby

with Corey Perlman

Join Corey Perlman, Bestselling author and Social Media expert, as he explains how to avoid being a Jack of All Social Media Sites, Master of None. You’ll takeaway key actions that will help you maximize efforts on LinkedIn, Facebook, Twitter, and Instagram. Corey Perlman is a speaker, consultant and nationally-recognized social media expert. Corey crosses the globe speaking to companies and associations on how to generate real results from their social media marketing initiatives. His company, eBoot Camp Inc., employs a team of highly-skilled digital specialists who manage the social media accounts for over 40 businesses.

Sponsored by The Hernandez Group, Keller Williams Realty

April 14, 2015:

Effectively Managing your Personal Brand
with Brandon Smith

Do you have the right brand?  Are you getting recognized for the
things that you want to be recognized for?  And what happens if you’ve out grown your brand?  What do you do?  These questions and more are answered in this session as Brandon pulls from his work with over 1,000 leaders across a variety of different organizations and his work teaching MBA students at Emory University and Georgia State University.  This session is equally ideal for the rising rock star or the current leader who is looking to more intentionally manage his or her brand in order to further his or her exposure in his or her organization or community. Brandon Smith is one of the few business experts that has also trained as a clinical therapist. Coaches focus on behaviors that drive performance, and therapists know how to work with emotion and resistors to change. It’s this unique combination that allows Brandon to bring exceptional value to his clients seeking to transform themselves and their businesses.

Sponsored by State Farm, Trummie Patrick Insurance Agency

May 12, 2015:

The Leading Role: An Interactive Conversation
with Rochelle Mucha

How do I create a culture of creativity? How can I become a
better listener? How can I optimize meetings with one or many?
Great leaders master the power of ‘high touch’ in a ‘high tech’ world,  onstage performing in front of and with employees, customers, and other stakeholders, while choreographing the course of an organization’s future. Join us to explore fresh approaches to these critical LEADERSHIP opportunities. Rochelle T. Mucha Ph.D. is a management consultant, author, and adjunct professor. Her expertise is Strategic Leadership, Learning, and Change. Rochelle’s unique expertise focuses on the intersection of Business and the Arts, exploring how to cultivate an artist’s sensibility to enhance individual and group performance. Rochelle has served the City of Roswell as Chair of the Roswell Arts Commission and is currently the Chair of the Roswell Arts Fund.

Sponsored by Edward Jones Invesement, Jennifer Heal

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at Roswell Adult Recreation Center
830 Grimes Bridge Road
Roswell, United States

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