RushCard Selects iJento To Power Multichannel Customer Intelligence

New York (PRWEB) May 20, 2014

iJento, a leading provider of customer intelligence technology for marketers, today announced that RushCard, a financial services leader who provide instant access to a set of basic financial services for millions of American, has selected iJento to enable them to deeply understand and recognize customers and prospects to deliver superior engagement and optimize the full customer experience across multiple devices and offline channels. iJento will help RushCard leverage their existing investment in Google Analytics by integrating all web and mobile data with multiple other channels to create actionable insight for their marketing team.

RushCard will use iJentos rich customer profiles, progressively constructed over multiple visits and interactions, to obtain powerful insights to drive superior segmentation and targeting programs as well as refined marketing optimization. RushCard will further leverage iJentos ability to provide a consolidated customer journey, recognized across devices to optimize customer purchase and account self-service.

I am delighted to welcome RushCard to our growing number of North American customers who all recognize that strong data fundamentals drive the most effective marketing analytics, said Peter Ryan, chief executive of iJento. The iJento technology will help RushCard connect customer profile data that has been historically difficult to collect and integrate. This rich behavioral profile data, available for every unique individual, unlocks valuable insights and provides RushCards team the ability to improve business and marketing decisions for higher ROI and customer LTV.

Its the most optimum technology weve seen that will help us recognize and understand behavior on web and mobile properties, said Subhash Khatri, Senior Director for RushCard. This is critical since effective targeting depends on associating interactions or segments to help drive better marketing optimization, deliver a superior multichannel experience and improve customer lifetime value.

About iJento

iJento helps businesses do better marketing analytics. Our technology creates the richest, most accurate customer profiles by “stitching” together visits across all devices and channels into a complete behavioral picture of preferences and history. From these profiles, advanced segmentations are created that can help you more effectively target customers, predict which customers are most likely to buy, what they are most likely to buy next, and which ones are at risk of buying elsewhere.

With over 14 years of multichannel customer intelligence experience, we deliver results in a fraction of the time of other enterprise solutions. For more information about iJento, visit

About RushCard

UniRush Financial Services Headquartered in Cincinnati, UniRush LLC was created to offer the over 48 million Americans without access to a traditional banking relationship an array of basic financial services via the Prepaid Visa RushCard. Benefits of the program include direct deposit, the ability to withdraw funds at over 850,000 ATMs globally, the ability to use the card wherever Visa debit cards are accepted and free 24/7 customer service. For more information about UniRush and RushCard, visit

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Robert Healy


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