Ryanair threatens legal action over eDreams PPC campaign

Ryanair threatens legal action over eDreams PPC campaign
The eDreams ads are not only targeting Ryanair but similar results come up in paid search SERPS for easyJet and Thomas Cook. Google rules do not prevent this sort of advertising activity, but major brands are legally able to protect themselves from …
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Choosing the Right Digital Strategy: Owned, Paid or Earned Media?
When we think of advertising, it's often TV spots or glossy magazine ads that spring to mind. But the internet has opened up a huge range of options. These include display ads, site sponsorship and pay-per-click (PPC) campaigns. Although search engines …
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Bookkeeping and Bookends: Keeping an Eye on Business Stats in Online
Regardless of whether you want to know your search engine optimization costs or how much you are spending in your cost per clicks for pay-per-click (PPC) advertising, you need to view your analytics to see what activity is happening to your business …
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