San Francisco, CA (PRWEB) September 06, 2012
The San Francisco Travel Association has received the 2012 Destiny Award from the U.S. Travel Association for best Full Marketing Campaign.
The award honors the 49 Hours of SF: Arts & Culture campaign which ran in June-September, 2011. The cooperative multi-media marketing program leveraged the citys world-renowned arts and culture offerings to attract overnight visitors during the summer months. San Francisco Travel led the development of the campaign, bringing together arts and cultural institutions including the San Francisco Museum of Modern Art (SFMOMA), the San Francisco Symphony and the California Academy of Sciences, as well as corporate partners American Express and Virgin America.
Why 49? Its a number forever linked to San Francisco – from the thousands who came seeking gold in 1849 to the 49 Mile Scenic Drive. San Francisco is forty-nine square miles brimming with a mix of arts, culture, curiosities and experiences that could only happen here, said Joe DAlessandro, president and CEO of San Francisco Travel. Forty-nine is also one hour more than the average weekend and this campaign demonstrated that 48 hours is just not enough to explore everything San Francisco has to offer.
The winners were announced last week during U.S. Travel Associations annual Educational Seminar for Tourism Organizations (ESTO) conference.
Its a great honor to receive the Destiny Award, said Lynn Bruni, San Francisco Travels director of consumer marketing. The 49 Hours of SF: Arts & Culture campaign showcased San Francisco Travels strategic and creative approach to marketing the city and our arts and culture institutions, as well as the contributions of our partners in the program. Were so pleased to be recognized for our accomplishments with this campaign.
The Destiny awards are given to destination marketing organizations at the local and regional levels by U.S Travels Destinations Council, recognizing members for excellence and creative accomplishment in tourism marketing and promotion, and inspiring the continued development of exciting destination marketing and promotion programs. The awards are comprised of six categories, including: Single, Targeted Promotion; Full Marketing Campaign; Travel Website; Digital Campaign; Best Use of Social Media Platform; and Special Promotion.
This year, the awards were judged by JWT, an internationally recognized marketing and communications firm. Judges offered a unique perspective because the agency was chosen to help develop Brand USAs national tourism promotion strategy.
San Francisco Travels 49 Hours of SF: Arts & Culture campaign included: