Say it right: How words can power-up your brand

Say it right: How words can power-up your brand
Event on 2013-10-08 19:00:00

Say it right: How words can power-up your brand

About this Workshop

Date: 8 October, 2013
Time: 7:00pm-9:00pm

Venue: SME Creativity Center, Suite 917, Kwong Loong Tai Building, 1016-1018 Tai Nan West Street, Cheung Sha Wan, Kowloon (Lai Chi Kok MTR Exit B)

Language: English

Creative Director, Cruzanne Macalister from The Quick Word Company, will teach you a few handy creative techniques to get your brand speaking the way you want it to.

In the two-hour session, you’ll learn how to spot what not to do, some techniques to find your tone of voice, how to reach further when finding your brand attributes and the best way to leave your audience engaged, entertained or called to action – all through the power of words.

About Speaker


Cruzanne Macalister

Creative Director at The Quick Word Company

Cruzanne Macalister is the Creative Director at The Quick Word Company, a boutique creative copywriting agency in Hong Kong. With a Masters degree in Creative Writing and Scriptwriting, she has a background in broadcast journalism, branding, public relations and speechwriting. Cruzanne loves words – especially fun words, like 'ambidextrous'. Her copywriting experience has seen her help startups, multinationals, NGOs and individuals express themselves effectively, interestingly and with the tone of voice which best represents them to leave a lasting impression on every kind of reader or listener.

at 中小企業創意中心 SME Creativity Center
1016-1018 Tai Nan W St
Cheung Sha Wan, Hong Kong

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