Science for sale: Diet-based DNA testing veers into marketing

Science for sale: Diet-based DNA testing veers into marketing
A promotional video for the private company was attached to the news release. And the whole package was sent out by the university's strategic communications and marketing department, clearly stating that the company is a university spinoff, which …
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The History of Video Marketing on YouTube
Video Marketing is a part of our everyday life, whether we are creators, brands, or consumers. But the roots of the industry stretch way back, further back than many may realize, with the many developments and innovations in the field defining the …
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Great approaches for content marketing
Developing an effective content marketing strategy necessitates and enables brand development; good brand development and good content marketing go hand-in-hand. If you're not telling a consistent brand story in a consistent tone of voice there will be …
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