(PRWEB) April 23, 2015
Markit Media recently announced a new service for the greater metro Phoenix area. Local Directory Submission is a brand new service designed to help businesses list and promote their companies on search engines better than ever before. From helping customers find directions to the brick and mortar locations to improving search engine optimization, Markit Media is striving to help local businesses increase their client base and improve their profit margins with the new service.
From Scottsdale and Glendale, Mesa and the greater Phoenix area, physical stores need to make an impact on possible clients looking for services the companies provide. The best way to do this is through Markit Media’s new provided service, Local Directory Submission. The service is designed to take the basic information of a company, such as the name, hours of operation, physical location and contact information and submit the content to search engines such as Google, Bing, Yahoo and others. These search engines can then list the companies whenever someone in the metro Phoenix area searches for the particular service. If a restaurant sells Italian food in Scottsdale, the restaurant name, location and all the provided business information appears during the search. It also offers the company website, so potential customers can visit the website and gain additional information.
When a company creates a website for its business, search engines eventually locate the website and scan the information placed on the page with bots, or spiders. These digital spiders crawl over the text and scan all the coding, ranging from the text of the website to the layout, images and anything else used on the page. This helps the search engine catalog the website and determine how it can use the site when a search is made using the engine. If everything works out as planned, the search engine can determine exactly the kind of business, the region it services and the products it offers by detecting repeated keywords on the page. However, it can often take months for the correct information to become cataloged by the search engine, and even then, it does not always locate the right information essential to local customers finding the business. With Markit Media’s Local Directory, it irons out the process and makes sure all search engines readily have all the needed information to quickly and effectively list the local business.
The Local Directory service improves search engine optimization of the website as well fur local searches. This way, the website and company listing appears higher up on local Internet searches than competing companies. This has the potential of increasing views on the company website and improving the number of sales it makes. With one of the largest metro areas in the United States, there are often dozens of other businesses providing similar services. Receiving a top position through a search engine drives more traffic to the company website than if the listing is on the second page of the search engine results. Markit Media and the new Local Director service aims to make sure this doesn’t happen.