Search Complete: Joining the Dots in Digital

Search Complete: Joining the Dots in Digital
Event on 2014-05-01 13:30:00

At this event we will take an in-depth look at how contemporary search marketing is underpinned by the connections between digital brand engagement, creating influence and effective digital advertising.


We’ll be looking at trends in search, social, PPC and analytics and hearing from renowned industry experts.

(This event is free for brands, No vendors will be admtted)



1.30pm – 2.00pm            

Registration & Refreshments


2.00pm – 2.05pm            

Chairs’ Introduction – Davina Lines, Managing Director, Mixing Digital


2.05pm – 2.30pm     

The Importance of Building Good Data

Dave Chaffey, CEO, Smart Insights

During this session we take a look at the ever changingmarketplace, the recent developments and updates in SEO, PPC, display, web development, social media and theimportance of good data and stats


2.30pm – 2.55pm    

The Future of Display Advertising

Alex Blaikey, Industry Head, Google UK

We hear about the growth of digital display, the decline of traditional display, video advertising and the dramatic impact that real time bidding has had on online advertisingstrategies.


2.55pm – 3.20pm    

The Social Connection: Creating Influence and Visibility

Robin Skidmore, CEO, Shackleton

We hear about the challenge of being a social brand, tracking success and integrating your social and search strategies from the CEO of Shackletons a social PR agency.


3.20pm – 3.45pm      Coffee Break


3.45pm – 4.10pm      

Earned Media and Brand Content

Gaz Battersby, Creative Director,  Epiphany

Given that brands are increasingly controlled by their customers, how do marketers create ompelling content that engages customers and creates influence? Gaz walks through a series of Epiphany's earned media campaigns and talks about how successful brands behave online.


4.10pm – 4.30pm     

Future Proofing your Search Strategy

Shane Quigley, Co-Founder, Epiphany

Shane Quigley outlines his manifesto on how to win friends and influence Google, which is being published as a book for strategists and marketers in late 2014.


4.30pm – 5.00pm      

Questions from Audience


Dave Chaffey, CEO, Smart Insights

Alex Blaikey, Industry Head, Google UK

Gaz Battersby, Creative Director, Epiphany

Robin Skidmore, CEO, Shackleton


5.00pm – 6.00pm   

Closing remarks followed by a Drinks Reception & Bowl Food


About Epiphany


Epiphany is a multi-award winning digital marketing agency that connects brands with their customers by making them more engaging, influential and effective online. The agency’s multi-disciplinary team of 140 digital marketers, analysts, PRs, web developers, writers and designers is based in Leeds and London. With digital advertising campaigns live in over 20 languages, it offers clients a truly global reach. Epiphany was named as the best independent agency outside of London in The Drum’s 2014 New Year Honours list, and was ranked in the top three UK agencies for client satisfaction in the Drum Digital Census 2013.


Speaker Biographies


Davina Lines, Managing Director, Mixing Digital

As Managing Director of Mixing Digital Davina brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s managed events and communications services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing director in 2002, stewarding the brand into new product launches and creating one of the most successful event programmes in the digital marketing industry. In the mid 90s Davina cut her teeth on New Media Age, forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to November 1999. Email her on


Dr Dave Chaffey, CEO and Co-Founder, Smart Insights

Dr Dave Chaffey is CEO and co-founder of Smart Insights (, an online publisher and consultancy who provide guides, ebooks and training to help businesses succeed online. He is author of 5 bestselling books on Ecommerce including Internet Marketing: Strategy, Implementation and Practice which was first published in 2000. Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of marketing. To connect with Dave visit :


Alex Blaikey, Industry Head – Agency, Google

At Google Alex is responsible for delivering meaningful outcomes with key regional media agencies and their clients across YouTube, digital, display and social.

Prior to Joining Google in November 2012, Alex worked for Sky Media, in London leading a digital team and in Manchester offering ad solutions across all platforms with clients, media agencies and creative agencies. He gained an MBA from Henley Management College whilst working at the Telegraph Media Group, throughout the transition from a print to multi-media operation.


Robin Skidmore, CEO, Shackleton & Co-Founder, Epiphany Group

Co-founder of Shackletons parent company, the Epiphany Group, Robin has helped some of the country's biggest brands transform their visibility, enhance their reputation and to grow their business online. Robin saw a gap in the market in late 2012 to create a new agency that takes a modern approach to PR and brand communication – Shackleton PR


Gaz Battersby, Digital Creative Director, Epiphany

Gaz has over 13 years’ experience leading creative teams specialising in design for a host of big name brands across both web, mobile and print. Gaz leads Epiphany’s multi award-winning research and development, copywriting, web development and design teams. His team was awarded Creative Team of the Year at the 2012 DADI Awards.




at The New Connaught Rooms
61 – 65 Great Queen Street, Covent Garden
Covent Garden, United Kingdom

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