New York, NY (PRWEB) August 02, 2013
Search engine agency Ajax Union is showcasing the many benefits offered by press releases, from increased exposure to better search rankings. To encourage businesses to experience the advantages of press releases firsthand, the agency is currently running a limited-time press release contest that will award select business owners with a complimentary press release.
From reputation management to better SEO rankings, the diverse benefits offered by press releases ensure that they are an excellent solution for everything from promoting new sales or products to providing tutorials and instructions related to the industry. Plus, businesses can now earn a complimentary press release from Ajax Union to experience the benefits at no charge, said Leslie Beddingfield, PR Manager at the small business internet marketing company.
For many companies, the primary goal of press releases is to increase search engine rankings. Keyword research software is used to determine which keywords to target and those keywords are then sprinkled throughout engaging and informative content to increase rankings for those search terms. To this end, press releases also include a variety of links to the businesss website. To achieve maximum benefits, Ajax Union recommends using both generic links to the companys homepage as well as deep links to pages for specific categories, products, and services, to introduce Google to everything the company has to offer.
According to Ajax Union, press releases also offer an excellent way to generate media attention regarding new products or other industry news. Well-written press releases can take up multiple spots on Google News to capture the attention of those searching for related products and can also be distributed to industry-specific venues to alert potential and current customers of new changes. The media coverage and focus makes press releases well-suited to promoting a variety of news-related features, such as limited-time promotions or sales; new collections, products, or services; holiday articles; and commentary on industry trends.
The small business internet marketing company is also reminding businesses that press releases are a powerful tool in the reputation management arsenal. They can be used to impact the results on the first page of Google, pushing down negative reviews or feedback related to the company, and they also offer a chance for the company to promote all the best things they have to offer.
For more information about press releases, visit the Ajax Union website at http://www.AjaxUnion.com. The search engine agency also encourages people to contact them via Facebook, Twitter, or email to discuss the complimentary press release contest or to call at 1-800-594-0444 to sign up for one of its PR United internet marketing plans.