Search Engine Marketing Expert, George Aspland, Will Present “Local Digital Marketing for Attorneys” at Legal Trends Conference Boston, September 16, 2013

Boston, MA (PRWEB) September 04, 2013

The Omni Parker House Hotel at 60 School Street, Boston, MA, USA will host the upcoming Legal Trends conference for attorneys and digital marketing experts from around the world, including one of the industrys leading SEM professionals, Mr. George Aspland. As the founder of eVision a highly successful, Connecticut-based firm that first opened its doors in 1998 George Aspland brings over 15 years of hands-on and global Internet marketing experience to the conference room podium.

Mr. Aspland is widely-acknowledged as an expert in all forms of Web-based promotion, though his Legal Trends presentation will focus on the numerous advantages of ethical and organic search with a concentration on local marketing that is important for most attorneys. The presentation will also explore the exciting and seemingly limitless marketing opportunities offered by the virtual explosion of worldwide social media platforms and how attorneys can utilize them.

Legal and marketing professionals at the conference will be provided with an overall view of eVisions comprehensive SEM strategies that combine to achieve (often times exponential) increases in Web site traffic, as well as critically important conversion rates that can lead directly to higher ROI all while significantly lowering client acquisition costs.

Mr. Aspland will introduce attendees to eVisions state of the art and proprietary Conversion Point Web Architecture specifically designed to turn Web site clicks into clients through the use of digital marketing components that include:

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