Search Engine Marketing Firm, Oneupweb Knows Buyers from Visitors – Oneupweb Shares A White Paper for E-Commerce Marketing Pros: Greet Your Visitors, But Know Your Buyers

Suttons Bay, MI (PRWEB) May 12, 2004

Oneupweb, a leading world-class search engine marketing firm, today released a new white paper discussing the importance of distinguishing buyers from visitors when evaluating Web site traffic and planning search engine marketing campaigns. The white paper is available at no charge at

Tracking Web site visitors is certainly not a new concept—companies serious about e-commerce and online branding have been keeping tabs on traffic volume for years. The very skilled online marketers take traffic analysis to a higher level, learning what strategies bring in the most buyers or involved audiences.

“Our clientele expects increasingly better results from their e-commerce programs,” says Oneupweb President Lisa Wehr. “They don’t have a lot of free time to wade through jargon, academic language or complicated statistics to learn how to get better search engine marketing campaigns—they have a business to run.”

Geared for upper-level marketing management, the paper discusses the importance of distinguishing buyers from visitors, providing CEOs, director-level managers and entrepreneurs alike with the benefits of digging deeper into Web site analytics.

About Oneupweb

Oneupweb is an award-winning, 8-year industry leader providing world-class search engine marketing services and ongoing management for many of today’s leading companies. Oneupweb specializes in tailoring custom programs that include natural search engine optimization, paid inclusion, pay-per-click and conversion tracking services designed to deliver superior ROI. Clients include Unisys, Equifax, Motorola, Broyhill, Kimberly-Clark and many others. Since 1996, Oneupweb has pioneered groundbreaking services backed by new technology created to maximize client visibility and traffic acquisition within the world’s top search engines. Voted the “Top Search Engine Marketing Firm in the World” by ClickZ, Oneupweb is a privately held company located in Suttons Bay, Michigan. For more information on Oneupweb, please contact 231.271.8700 or visit

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