8 Replies to “Search Engine Marketing – In Simple English”

  1. Great explanation. Below is the summary of my understanding about SEM. Can anyone tell me if this is right? Thanks guys.. “Search Engine Marketing (SEM) is a form of internet marketing that brings traffic and visibility to your website from search engines such as Google, Yahoo or Bing. The types of SEM are Search Engine Optimization (SEO) and Search Engine Advertising (SEA). SEO is a process of gaining traffic from free or organic listing on search engines and SEA is a process of gaining traffic by purchasing ads on search engines, it also referred to as pay-per-click (PPC) marketing (such as Google Adwords).”

  2. If your Adwords PPC campaigns aren’t working, I recommend getting an audit of your campaign. I know RDM does them free, just call 888-641-5026.

  3. Many are confused with what search engine marketing really is. There are many definitions we can see that is why it’s confusing. Search engine marketing does not equal to SEO. SEO is a type of SEM. When we say search engine marketing or SEM, it already covers advertising, optimizing, branding, sales, and even customer services.

  4. While SEO does prefer organic search results,when a site is properly optimized it is better prepared for paid advertising campaigns.

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