Search Engine Optimisation (2 Day Course) Part One 13th February 2013 & Part Two 14th February 2013

Search Engine Optimisation (2 Day Course) Part One 13th February 2013 & Part Two 14th February 2013
Event on 2013-02-13 09:30:00

Why should I attend this course?

Get your website to the top.Search Engine Optimisation will help you achieve this. Does the technical jargon baffle you? Well it doesn't have to. This two day course will give you the best opportunity and skills you need to get your website higher up the Google rankings. This will undoubtedly give your customers the chance to find you on the web.

Course Overview

SEO is the process of optimising a website to achieve a high ranking presence on the major search engines for a particular search word or phrase. As 85 to 90 percent of visitor traffic is delivered to websites through search engines, SEO training can be one of the best business investments you make. In the highly competitive world of e-commerce, SEO training is recognised for delivering quantifiable benefits to your online business, in terms of return on investment. This two day SEO workshop can cater for the beginner up to the advanced user, teaching all of the key skills required, including a few industry secrets. Attendees will also benefit from open discussion where (time allowing) their own websites will be analysed, and expert advice given.

Course Contents

Day One 13th February 2013 9.30am to 4.30pm

  • Introduction
  • Search Engine Objectives
  • Commercialised Cat and Mouse
  • Keywords
  • The Title Tag
  • Meta Tags
  • Creating Keyword Rich Content

 Day Two 14th February 2013 9.30am to 4.30pm

  • Part I Summary
  • Domain, File Naming and Path Techniques
  • Linking (Inbound/Outbound/Internal)
  • Tapping Into Social Media
  • 301 Redirect
  • Navigation
  • Site Maps
  • Image Tagging
  • The robots.txt File / 404 Error Pages
  • Search Engine Submission
  • Monitoring Results
  • The Final KeyWord

Method and Duration of Course

Practical demos and workshop exercises will be given throughout both days. Tea, coffee and biscuits will be provided during breaks.

Please Note: This is a 2 day course. Part 1 on 13th February 2013 and Part 2 on 14th February 2013. The cost of £179.98 is for both days. i.e. £89.99 per day.

Check out our other courses

HMRC How Vat Works – Free Course
HMRC Newly Self Employed – Free Course
HMRC Business Expenses and Capital Allowances for the Self Employed- Free Course
HMRC Introduction to International Trade – Free Course
Social Media Marketing
Google Analytics
DIY PR: How to raise your profile in the media

at University of Essex
10 Elmer Approach
Bradwell on Sea, United Kingdom

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