Search Engine Optimisation (2 Day Course) Part One 1st Nov 2012 & Part Two 8th Nov 2012

Search Engine Optimisation (2 Day Course) Part One 1st Nov 2012 & Part Two 8th Nov 2012
Event on 2012-11-01 09:30:00

Why should I attend this course?

Get your website to the top.  Search Engine Optimisation will help you achieve this. Does the technical jargon baffle you? Well it doesn't have to. This two day course will give you the best opportunity and skills you need to get your website higher up the Google rankings. This will undoubtedly give your customers the chance to find you on the web.

Course Overview

SEO is the process of optimising a website to achieve a high ranking presence on the major search engines for a particular search word or phrase. As 85 to 90 percent of visitor traffic is delivered to websites through search engines, SEO training can be one of the best business investments you make. In the highly competitive world of e-commerce, SEO training is recognised for delivering quantifiable benefits to your online business, in terms of return on investment. This two day SEO workshop can cater for the beginner up to the advanced user, teaching all of the key skills required, including a few industry secrets. Attendees will also benefit from open discussion where (time allowing) their own websites will be analysed, and expert advice given.

Course Contents

Day One 1st November 2012 9.30am to 4.30pm



  • The Goal of a Search Engine
  • Commercialised Cat and Mouse
  • Keywords
  • Meta Tags
  • tag – The Wrong Way, tag – The Right Way
  • Putting SEO Into Practice
  • Search Engine Submission

Day Two 8th November 2012 9.30am to 4.30pm


Part I Summary

  • Reciprocal Linking (Inbound/Outbound Links)
  • Internal Linking
  • Navigation
  • Site Maps
  • Image Tagging
  • Domain, File Naming and Path Techniques
  • The robots.txt File
  • Monitoring Results

Method and Duration of Course

Practical demos and workshop exercises will be given throughout both days. Tea, coffee and biscuits will be provided during breaks.

Please Note: This is a 2 day course Part 1 on the 1st Nov 2012 and Part 2 8th Nov 2012 

at University of Essex
10 Elmer Approach
Bradwell on Sea, United Kingdom

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