Search Engine Optimisation & Pay Per Click Masterclasses (Advanced)
Event on 2014-06-05 09:15:00
Search Engine Optimisation
'Pay Per Click'
Masterclass for Advanced
5th June 2014 ~ 9:15– 12:30pm
Regus Centre, Team Vallely
Follwing our last masterclass on SEO and PPC, this session will look at the more advanced features for your business to utilise.
Stay on the pulse in the ever-evolving world of digital marketing with search engine optimisation (SEO) and pay per click (PPC) masterclasses from the experts at Mediaworks Online Marketing, named the Top Digital Agency in North East England in the Drum Digital Census, and an Econsultancy Top 100 Digital Agency.
Steven Parker and John Cave will host a half-day conference that will get you up to speed on the latest in the industry, so you can gain a competitive edge online and learn insider tips for the future.
The way Google evaluates and thus ranks your website is always changing, but this session will help you stay one step ahead. You’ll be equipped with practical, easy-to-implement advice on how to engage effective, up-to-date SEO and PPC practices so you can attract more traffic to your site.
Plus, all attendees can request a comprehensive audit of their own and key competitors’ websites from organic and paid search perspectives, something that will prove invaluable when it comes to identifying areas for improvement.
Topics covered include: (More Advanced level than the last session)
- How to improve the visibility of your site with link building excellence.
- Understanding and using Google discover how to avoid penalisation.
- Applying the latest in SEO to enhance your site.
- Future-proofing your site for predicted changes in the SEO landscape.
- Why 2014 is a great time to use Google Adwords.
- Ensuring your PPC investments are sound.
- Google shopping best practice.
- The truth about best match types, ad positions and quality scores.
Steven Parker, Business Development Manager, Mediaworks Online Marketing Ltd.
Steven has worked with many local and global companies over the last ten years and continues to be involved with campaigns internationally for both SMEs and blue-chip organisations.
John Cave, Head of PPC, Mediaworks Online Marketing Ltd.
John has worked within online marketing, specialising in paid search, for the past eight years. He has worked from both an in-house and agency perspective delivering profitable paid campaigns for a range of SMEs and international blue-chip organisations.
Both will share their insider knowledge to help you maximise online potential and implement effective campaign strategies. This event is supported by Gateshead Business.
The Axis Building
Gateshead, United Kingdom