Search Engine Optimisation Training in Brisbane | FUNDAMENTALS
Event on 2014-02-19 18:00:00
Search Engine Optimsation – SEO Fundamentals (6pm-9pm)
Understand, Optimse and Rank
ADMi Search Engine Optimisation training courses aim to demystify some of the many myths and misunderstanding surrounding effective search engine optimisation.
Each of our SEO training courses are designed to build a firm understanding of the foundational elements of best practice SEO. This is done by through a hands-on learning approach that uses our trainers’ extensive experience and real-life examples to develop practical skills and time-tested approaches to SEO that you can use in your own business or professional situation.Course Overview
A practical entry level guide in how to effectively undertake a search engine optimisation project, covering the foundational aspects of search market research and both on-site and off-site optimisation. This course is designed to cover theoretical reasoning as well as practical guidance and hands on learning.
Convenient 3hr evening course.Requirements
All ADMi SEO courses contain hands on lessons and real time examples. You are required to bring a laptop with Wifi connectivity. You can also bring details of your website for the hands-on work, or you will be given a dummy sandbox site to work with.
SEO Fundamentals classes do not require existing knowledge of SEO, though a basic knowledge will be advantageous.Who should attend?
The SEO Fundamentals training course is suitable for small business owners, freelancers & professionals seeking to add practical knowledge and skills that will enable them to market their business and / or clients via organic search.
SEO Fundamentals is an entry-level course and so aims to provide a strong foundation in the basic elements of search engine optimisation that will enable attendees to successfully optimise a basic website page and provide the basis for further learning of SEO skills, insights and application.
We invite all SEO Fundamentals students to attend the secondary SEO Essentials course that builds upon the Fundamentals knowledge base and covers additional approaches, tools, and skills for successful search engine optimisation.Learning Outcomes1) Search 101
- Understanding of ‘search’ & how it works
- Understanding about Google and what it is looking for
- Gain an understanding of what SEO is and why it matters
2) Understanding Effective SEO
- The elements of effective SEO,
- White hat vs. black hat approaches to SEO
3) Researching your Search Market
- Using Google’s search function to map your market and competitors
- How to use Google’s keyword planner to plan for your SEO
4) Effective On-page Optimisation
- Optimise a page using the 8 elements of on-site optimisation
5) Introduction to Off-site Optimisation
- Basic off-site optimisation of your webpage
- Beginning to build a link profile
The Australian Digital Marketing Institute
Australian Digital Marketing Institute (ADMi) exists to fill the need for high quality, current education on digital services and technologies. The company was founded by a team of digital marketing experts with 30+ collective years of digital marketing experience. Their objective was to provide a market leading service across a diverse range of technologies to ensure Australian businesses and industry professionals have current knowledge and expertise to compete in the local and global market.
In the event you cannot make the session we allow a single transfer for a) to another course at equal or lower value or b) upgrade to a higher level in which case the fee difference is payable. There are no refunds for change of mind.
at Australian Institute of Management Australian Institute of Management
Spring Hill, Australia