Search Engine Optimization 101 by Chase McMullen

Search Engine Optimization 101 What is Search Engine Optimization? Most everyone would agree the three most important factors in determining a suitable location of your business are: “location, location, location.” Logic would suggest that having your business at the top of every major search engine a huge benefit. To get these desirable positions, businesses typically engage in an online marketing strategy called: Search Engine Optimization (SEO). SEO is the active practice of optimizing a website by improving both on-page and off-page elements in an effort to increase positioning in the major search engines for particular keywords or phrases. Over the last decade SEO has become one of the most effective forms of marketing available today. By focusing on valuable keywords, businesses are able to selectively target highly qualified individuals and showcase their very best advertising material. What makes this form of advertising even better is that consumers can see these business advertisements on demand, whether its 2 PM or 2 AM Not only is this an effective and efficient way to advertise, but it’s also the way consumers prefer to be marketed to today. Natural Listings versus Sponsored Listings Studies have shown that 70% or more of all search engine users prefer clicking on the “natural” results in the main left portion of the search engines (versus the sponsored listings found on the right). Positioning our clients’ websites at the top of the natural rankings is our
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15 Replies to “Search Engine Optimization 101 by Chase McMullen”

  1. Your Web Guy, or you, have access to the back of your website. From there you are able to add keywords that match your business. There is a wide variety of software tools available, but without substantial background in SEO Management they can be tricky. Additionally, they come with a hefty price tag for a decent SEO Software.

  2. Search Engine Optimization (SEO) is only beneficial for your company. Without proper SEO your company may never get seen by individuals who are simply searching for a company to fulfill a need they have. Example: Dry Cleaning Services. Broad search term, so if you don’t have this keyword in your website it may not come up as a possible choice. Which would severely limit the customers you would receive from people who are simply searching “Dry Cleaning Services”.

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