Search Engine Optimization Classes September 2013

Search Engine Optimization Classes September 2013
Event on 2013-09-10 13:00:00
Introduction to Search Engine Optimization (SEO) Design and Architecture: Learn how to create or optimize a site that will perform well in search engines and generate organic leads. Determine your most potent keywords, learn how search engines spider and rank your site and how to create the most impressive online presence without advertising. Learn how to make your website work for you!  

Search Engine Optimization Part 1 – Tuesday, September 10th 1-5pm 

Search Engine Optimization Part 2 – Tuesday, September 17th  1-5pm
Class outline: One of the most important components of SEO success is the Site Architecture. Designing and creating your site correctly the first time is critical. In our introduction to SEO, you will learn:

  • The three elements that make up the foundation of your website.
  • Why search engines like CSS more than tables.
  • Why you don't want to link to 80% of your products.
  • Why you shouldn't refer to your homepage as "Home".
  • Why you need to avoid overusing keywords.
  • Why you should never delete content – even seasonal content.

Keyword Researchis the next most important part of creating an effective website that will attract legitimate customers who are searching for your site. You will learn:

  • How to build a solid keyword list for your site.
  • How and where to blend long tail and short tail terms into your strategy.
  • How to analyze your competition and finding out where they are vulnerable.
  • To develop a realistic timeline for competitive term ranking.
  • Keyword tools that can help you generate concrete keyword lists.

What are your competitors optimizing for and how can you stand out? Competitive Analysislets you evaluate your keyword decisions in relation to your competition. You'll have a much better idea of which terms your competitors are optimizing for, how successful they've been, where their weaknesses are, and consequently where your SEO efforts should focus. You will learn:

  • Why you shouldn't necessarily target the highest volume keywords.
  • Why exact match domains are hard to compete with.
  • How to analyze your competition and finding out where they are vulnerable.
  • The principles of SEO warfare.

Copywriting for better Search Engine Optimization is tricky but very do-able.  Understanding how search engines see on-page content, title tags and meta descriptions, and how users view your search results is a requirement for good rankings, good conversions, and lower bounce rates. The challenge is making your copy read well for your users while simultaneously satisfying the search engines. You will learn:

  • Why context is so important.
  • The difference between writing for your audience and writing for search.
  • How to organize your content by keyword.

On-Page Optimization: Get a comprehensive overview of all things on-page SEO. From a well-optimized web page all the way to handling 404 pages, 301 redirects, and the importance of site maps, this module covers all the details you'll need. If your site is blog-based or you use a CMS, you'll especially appreciate the section on duplicate content. You will learn:

  • The primary differences between on-page vs off-page optimization.
  • How to properly name your directories and pages.
  • How Meta Description tags are best utilized in today's search-based web culture.
  • How to dodge some common CMS problems in your header tags.
  • Why duplicate content is bad, and what to do about it.

Once your SEO optimization techniques are in place, there's another important part of the SEO puzzle to be mastered – Link-Building. The way the search engines see it, the more important the sites are that link to you, the more important your site must be. Therefore, it becomes critically important to understand the delicate art and science of building an effective inbound link strategy. You will learn:

  • The types of links available and which ones to try to get.
  • Strategies for requesting links from 3rd party websites.
  • The ins and outs of purchasing paid links (avoiding black hat practices).
  • Engaging the blogging community for links.
  • Negotiating for links.

Everyone loves going local. Learn how to Optimize for Local Search Results.  Learn sure fire techniques to get ranked locally when people are  searching for your services near their own home towns. You will learn:

  • Ways to get listed locally for free.
  • Optimizing the pages that are most important to search engines.
  • Strategies for premium listings in the search engines.
  • Staying away from PPC when driving traffic to local search results.

Analytics & Tracking:Broaden your understanding of SEO outside of website and inbound link optimization. Learn how to track your SEO performance, get a tour of the top SEO tools, and find out which tools you can't live without. You will learn:

  • Why tracking rankings is a double-edged sword.
  • Our favorite free and paid tracking tools.
  • How to find out if you're on any email black lists.
  • How to cover your tracks with a proxy switcher.
  • Where to find the best rank checkers, user testing sites, productivity tools, and more.



 Scott Dodge: Search Engine Optimization Specialist at Three Deep Marketing

 Scott Dodge is an SEO Specialist at Three Deep Marketing. With over two years of agency experience working on everything from small businesses to Fortune 50 clients, he’s pretty much seen it all. With a strong focus on organic and local search, Scott knows just what it takes to turn a website around and make it a force to be reckoned with. As of late, Scott has been doing a considerable amount of Corporate SEO training to clients – as he believes that all SEO initiatives need to start with a well-educated internal team. He has achieved certifications in Google Analytics, and is a founding member of MNSearch, the Minnesota Search Engine Marketing Association.

 Learn more about Scott and Three Deep Marketing by visiting or You can also follow him on twitter @scott_dodge


DemandQuest: the Twin Cities' only Google Certified Partner offering complete training.  DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.

at DemandQuest HQ
2112 Broadway Street NE
Minneapolis, United States

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