Search Engine Optimization: Promoting Your Story

Search Engine Optimization: Promoting Your Story
Event on 2014-10-15 18:30:00

Master Class for Communicators

Search Engine Optimization (SEO) is both a science and an art – and can have a great impact on your internet marketing efforts. Understanding SEO can boost your performance and get your content viewed.

Whether you are running a website, posting news articles, publishing a blog or promoting content through social media channels, having a fundamental grasp of basic search engine concepts will help you at almost any level of content promotion.

Communicators producing digital content should not miss this master class. This 90 minute overview will give you the history behind search engines, how their algorithms work to rank webpages and how to perform the basic research to get your content discovered.


Robert Pucciariello – eBrands

Robert leads the website optimization group at eBrands focusing on search engine strategy. Founded in 2008, eBrands is a website optimization development and consulting firm serving the digital needs of small to mid-sized companies in the United States.

at Pfizer
235 42nd Street
New York, United States

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