Search Engine Optimization (SEO) Fundamentals

Search Engine Optimization (SEO) Fundamentals
Event on 2014-01-15 08:00:00

Search Engine Optimization (SEO) is the process of making improvements on and off your website in order to gain more exposure in search engine results. While SEO can become very technical, and very complicated, very quickly, in this course focuses on the fundamentals: how to find and research the keywords that you want your pages to rank for, how to come up with an optimized content for those target keywords, and the importance of links from other websites and social exposure.

More and more content appears on the web every second of every day, and your customers need search engines to help make sense of it all. In fact, the bigger the web gets, the more search engine usage keeps growing year after year. People search to find answers to their questions, to buy products, to find a place to eat, to book travel, to get news, just about everything we do online starts with a search.

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