Search Engine Optimization (SEO) Workshop

Search Engine Optimization (SEO) Workshop
Event on 2014-10-29 19:00:00

Success Training Company (STC)

Search Engine Optimization (SEO) Workshop


A website is useless if nobody can find it.

In 4 hours, learn the secrets to getting your website found on search engines!


Course Outline

1.   Introduction to SEO

  • What is Search Engine Optimization (SEO)?
  • Organic vs Paid Search
  • How to important is SEO to your business?
  • Why Google and how does it work?
  • Benefits of SEO

2.   Keyword Research

  • Identify your business niche
  • Using Google Trend & Keyword Planner

3.   Search Engine Friendly Content

  • How do you write content for your visitors?
  • Google Panda

4.   On Page Optimization

  • Get your website Information Architecture right at the beginning
  • Hands on optimizing Title Tags, Meta descriptions, header tags, etc.
  • Learn more about contents that can be optimized: body text, image, video
  • URL Canonicalization
  • How to build internal link scheme?
  • Setup Google Analytics and Webmaster Tools
  • 301 Redirects

5.   Off Page Optimization

  • External link building
  • Blogging
  • Google Penguin
  • Social Networks
  • PPC Campaigns

6.   SEO and Beyond

at Bras Basah Complex
ground floor
Singapore, Singapore

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