Search Engine Optimization (SEO)
Event on 2013-11-18 13:30:00
SEO. Three little letters that get thrown around a lot in the web business world. If you've ever wondered how you can start seeing your site closer to the top of search engine results, you've probably come across them.
You know what a search engine is and optimization is almost always a good thing, but what does it really mean with regards to your website? And better yet, why should you spend your precious time doing it?
In this course, we'll cover what we've learned from experience about the honest, content-driven way to get your site in the browsers of the users who are looking for it. There are no silver bullets – just clear advice on title tags, meta tags, urls, keywords, site organization, and most importantly, content. It's not a magic potion, just a recipe for reaching your site's best potential; these elements combined won't help you game Google, but they will work with Google to get you closer to where you want to be.
Susan Buck is a web programmer, designer, and educator. She co-founded and developed Codagogy, an online, collaborative learning community for women learning web development. Susan also co-founded and teaches for Web Start Women, a Cambridge-based educational initiative aimed at helping more women excel in programming and web development. With more than fifteen years of web development experience, Susan has taught at the Harvard Extension School, the University of Pennsylvania, the University of Miami, and Duke University’s Talent Identification Program.
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