London, United Kingdom (PRWEB) June 13, 2013
The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, and a boom in e-commerce has made the industry one of the most innovative and successful.
According to IBISWorld industry analyst Temitope Onabanjo, the success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods. Over the five years through 2013-14, industry revenue is anticipated to increase at a compound annual rate of 8.3% to