Search Marketing Agency, SmartSearch Marketing, Now Offers the SmartSearch Usability Scorecard to Help B2B Businesses Improve Website Conversion

Boulder, CO (PRWEB) October 11, 2012

SmartSearch Marketing, a full-service search engine marketing agency, and a Google AdWords Certified Partner, announced today that it now offers the SmartSearch Usability Scorecard, a B2B website assessment and rating system that uses industry best practices to help B2B businesses modify websites to increase revenue, improve conversions, and to keep customers engaged.

A companys website is an integral part of their comprehensive marketing strategy. Focusing on website usability and visitor conversion improves not only search marketing results, but enhances all marketing efforts. The SmartSearch Usability Scorecards dashboard approach provides recommendations on how B2B businesses can improve five different aspects of their website that affect ease of use, and how quickly a conversion can be made. The five areas include:

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