Redding, CT (PRWEB) November 28, 2007
Search engine marketing continues to represent a growing piece of any marketing campaign. According to the search marketing organization SEMPO, marketers spent $ 9.4 billion on search engine marketing in 2006, a 62% increase over 2005 spending.
Traditional marketers know they need to adopt some of the tactics of search marketing — but where to start? How do you even understand the language of search — SEO, PPC, SEM, SMM, usability, inclusion, analytics, — what does it all mean? And does it impact today’s marketing and advertising campaigns?
On Thursday, December 13 at 1:00 PM Eastern Standard Time, Detlev Johnson, one of the leading experts in the search marketing industry, will deliver an introduction to search marketing in the webcast “Search Marketing — The Basics.”
“More and more we’re finding traditional marketers turning to Search Marketing Now webcasts — the presentations cover a range of information for both the novice and expert alike. Detlev’s webcast will provide the basics for anyone getting to know search marketing,” said Claire Schoen, Director of Search Marketing Now.
Johnson, who founded the I-Search Forum in the late 1990s, is widely acknowledged as a top technical search-marketing expert and industry leader. He’s a well-known speaker at industry conferences, and is currently president of SearchReturn, a fully moderated free email newsletter and digest of subscriber posts.
Search Marketing Now webcasts are live, online presentations delivered in a PowerPoint presentation and streaming audio. The webcast will last approximately 50 minutes, including a live Question and Answer session with the speaker. (Attendees may submit questions during the webcast.) Registration is still open and there is no charge for the webcast.
For more information, visit http://searchmarketingnow.com.
This webcast is sponsored by Search Marketing Expo – SMX West, coming to Santa Clara, February 26-28, 2008. Programmed by Search Engine Land Editors Danny Sullivan and Chris Sherman, SMX West will deliver tips, tactics, and techniques for marketers of all levels and expertise. Whether you’re new to search, or are a seasoned pro, you’ll learn something new at SMX West.
About Search Marketing Now:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 350,000 unique users in October 2007. The company also produces the Search Marketing Expo conference series, including the upcoming SMX West, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.