Redding, CT (PRWEB) April 23, 2009
On Thursday, May 14, at 1 PM EDT, Search Marketing industry veteran Disa Johnson will present a free webcast for small businesses that will cover the basics of search marketing — from how to use search engine optimization (SEO) so that search engines find a site, to ways to measure the results of online marketing.
According to a recent survey from Nielsen Online and WebVisible, Inc. local businesses and consumers are too often failing to connect, despite billions of local consumer dollars up for grabs. A full 82% of consumers use search to find local businesses — yet less than half of all small businesses have a website. And only 9% of small businesses are satisfied with their online marketing efforts.
The May 14 webcast, sponsored by WebVisible and hosted by Search Marketing Now, is targeted at small and local businesses. Disa Johnson will present an introductory look at the elements that go into a successful search marketing campaign at the small business level.
Johnson, who founded the I-Search Forum in the late 1990s, is widely acknowledged as a top search-marketing expert and industry leader. She’s a well-known speaker at industry conferences, and is currently president of SearchReturn, a fully moderated free email newsletter and digest of subscriber posts.
Search Marketing Now webcasts are live, online presentations delivered in a PowerPoint presentation and streaming audio. The webcast will last approximately 50 minutes, including a live Question and Answer session with the speaker. (Attendees may submit questions during the webcast.)Registration is still open and there is no charge for the webcast.
For more information, visit http://searchmarketingnow.com.
This webcast is sponsored by WebVisible. WebVisible helps local businesses leverage the Internet to acquire new customers. An online marketing leader, WebVisible delivers innovative solutions that make it easy and cost-effective for businesses to be found online at any time, on any device.
About Search Marketing Now:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX Advanced (Seattle, June 2-3), SMX East (New York, October 5-7) and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.