New York (PRWEB) January 18, 2013

SeatPets, the breakout star of last years Toy Fair, have joined the Jay@Play family and launched seven new designs: Malibu the Monkey, Love Bug the Lady Bug, Mercedes the Cat, Yukon the Cow, Lincoln the Lion, Edsel the Monster and Bentley the Dog.

SeatPets are plush pillows with a seat belt attachment that provide comfort and support to your childs neck and head. They have compartments to stow snacks, drinks and toys, all while keeping your child happy and entertained.

This parent-invented product went on to win three awards from top toy industry organizations and has been acquired by Jay@Play, International. “SeatPets were born out of my frustration as a mom looking in the backseat of the car and seeing my sleeping children’s dangling heads. Our adorable design solved this problem. Today, with the help of Jay@Play, we’ll be launching a new line of cute characters that we hope appeal to many more little ones,” says Amber Roback, COO and co-inventor. The deal was brokered by Robert Yusim from Product Counsel on behalf of SeatPets LLC.

SeatPets are available for purchase online at for $ 19.99.

Check out the new SeatPets at Toy Fair 2013 in New York City at the Javits Convention Center. Please visit them at the Jay@Play booth #1881. Appointments can be made now through the beginning of the show. Press samples and high res images are available upon request.

About Jay@Play:

Jay@Play International was established in 2004 and is a Hong Kong-based company with a showroom in New York City. The company’s products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its best-selling MushABellies, Totally KooKoo and Happy Nappers product lines, Jay@Play introduced CuddleUppets in 2012. Little Miss Muffin by Jay@Play is a proud sponsor of Share Our Strengths Great American Bake Sale. Jay@Play International is a subsidiary of Jay Franco & Sons, the industry leader in the home-furnishing industry.

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