SectorLink Helps Bring 100-Year-Old Construction Company Into 21st Century Business World

Flint, MI (PRWEB) February 26, 2015

Cloud hosting service provider and digital marketing agency SectorLink is giving the website of West Michigan Roofing & Construction a new lease of life, which will help the historic business to expand for years to come.

The construction company has been a part of the West Michigan landscape for some 100 years, and it prides itself on being a reliable company. The company has been growing for many years and began digital marketing efforts around three years ago. The owners decided it was time for the age-old institution to amplify their digital strategy, which was when West Michigan Roofing & Construction decided to bring SectorLink into the picture to help them move forward with successful digital strategies including search engine optimization (SEO), pay-per-click (PPC), and revamped web design.

“The company has a website that we will tweak for conversion optimization and make mobile responsive. They’re growing; they have a lot of great ideas in place, yet the lack of transparency with some of their previous digital partners and vendors is what has pushed them to look at other strategic options,” said Ryan Eisert, Vice President of SectorLink.

SectorLink has already started revamping West Michigan Roofing & Construction’s website, which will ultimately feature a responsive, mobile-optimized design. SEO strategies have also begun in an effort to get more relevant users to the construction company’s website.

The updated website will even have a blog, which will feature helpful, educational content to help customers learn more about, for example, the necessity of needing a professionally installed roof, or tips to prevent leaks.

“We’ve worked with larger scale roofing and construction companies in the past, so we’re thrilled to be assisting a company in a familiar industry,” explained Eisert. “This is a West Michigan organization in growth mode.”

As SectorLink continues to help small businesses adopt new, effective, digital strategies, the cloud hosting service and digital marketing company learns more and more about the ways in which it can better serve its clients.

“As we continue to engage clients and advertising agencies across Michigan we are discovering the middle business market is underserved when it comes to digital marketing strategy such as SEO, PPC, social and online display advertising,” said Eisert. “There are many companies offering vanilla services that simply lack transparency and fall short of expectations.”

Eisert explained how West Michigan Roofing & Construction had had a number of digital marketers over the years, but each one had fallen short of providing the company with the strategies it needed.

“After a number of consultations with West Michigan Roofing & Construction, the owners felt more educated about the digital landscape than before,” said Eisert. “We are excited about the new partnership with West Michigan Roofing & Construction and look forward to working with them for many years.

West Michigan Roofing & Construction will, with this comprehensive digital strategy implemented, hopefully see a drive in new sales as their busy season ramps up. The new strategy will get the company up to speed with best in class digital marketing and will reach online consumers that are seeking their services.

About SectorLink

Sectorlink is a leader in the cloud web hosting market and digital marketing, and is focused on redefining both services. They offer cloud migration, managed dedicated servers, virtual private servers, colocation, website design, search engine optimization, pay per click advertising, and more. Sectorlink makes customer service a top priority. To learn more, visit

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