London (PRWEB UK) 12 December 2012
iV PLATFORM has launched a new self-service digital marketing voucher solution to fully serve the needs of retailers and brands that want to take direct control of creating, publishing and redeeming branded digital vouchers across every digital channel and device, targeting their own customers.
iV Platform offers everything needed in one secure and fully functional system, designed to address the needs of large retailers and brands that want to do it for themselves that shy away from voucher service companies., says Josephine Boyd, Commercial Director, iV Platform.
Voucher marketing service companies like Groupon and Livingsocial have not penetrated large UK retailers and brands because they do fully serve these businesses needs. says Boyd. However, in the last few years it has been proved beyond doubt that consumers love great deals and will use vouchers to get them, especially when delivered to mobile devices and when they are relevant and personal. Every business we work with is using vouchers, however, most recognise that if they had the right tools they could do a better job, do more, and increase results, now with iV Platform they can. she adds.
As a Cloud based software solution it enables businesses to more cost effectively control how they manage and deliver digital voucher marketing, all from a single system, across a range of voucher types, including prepaid, free, and gift vouchers. It helps users to better target their existing customers with highly relevant offers based on behaviour and preferences, through existing or out-of-the-box websites, mobile apps, and via email, sms, mobile. It also supports distribution through existing affiliates to drive traffic and allows for new partners to be added.
Additionally the iV Platform allows for the cost-effective creation of large digital voucher pools, self-served by a retailers merchant community for example, that the retailer can monetize, as well enabling retailers to offer merchants access to the solution, adding value to their own voucher marketing efforts.