Selling On The Web: Search Engine Optimisation & Pay for Click advertising

Selling On The Web: Search Engine Optimisation & Pay for Click advertising
Event on 2013-02-21 17:45:00

This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & paid advertising.  You will find out what they are and how they can complement each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.
You will learn:

•    What is SEO
•    How to optimise your site
•    What Pay for Click options are out there e.g. Google Adsense
•    Which is best for you
•    Getting the right mix

at City Library
151 Deansgate
Manchester, United Kingdom

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