Selling Products Online – How to Get eCommerce Right

Selling Products Online – How to Get eCommerce Right
Event on 2015-02-02 14:00:00

Getting people to your site is one thing, but once you’ve got the traffic coming, how do you keep them there and turn them in to a sale?  This workshop helps you to look at the way your site interacts with your customers and gives you tips for improving your sales.

The session will offer a comprehensive look at the key areas you need to know to do business online including e-commerce site design, managing the customer journey and experience, promotion and legal compliance.


  • What is e-commerce
  • Shop Front and Customer Journeys
  • Shopping Cart and Shopping Cart Abandonment
  • Payment Gateways
  • Order Fulfilment
  • Security
  • Legal Issues and Compliance


Who is this for?

Small businesses who are new to selling online and want to know more, thinking about launching an e-commerce site or about to start an e-commerce business. 

Please note, to be eligible, individuals must be employed within a small to medium-sized enterprise (SME) with less than 250 emloyees, which has been trading for at least a year and is paying Sheffield business or residential rates or is located on the Advanced Manufacturing Park.

Interested in other sessions?

This session is part of a series of six information sessions on how to:

  • Get more visitors to your website – 2nd February
  • Sell products online – 2nd February
  • Move beyond social media to digital marketing – 6th February
  • Manage your business using online tools – 16th February
  • Work smarter by managing workloads and planning online – 16th February
  • Invest wisely in online advertising – 27th February 

The aim is to help as many companies as possible so attendance is limited to one individual per company for a maximum of two sessions.  

If you have queries, please contact the Business Gateway on 0800 043 5522.

Who is delivering the sessions?

These sessions are being delivered by Sero Consulting with Zeun Digital, in partnership with Business Sheffield with co-financing from the European Regional Development Fund.

Sero Consulting is a Sheffield-based specialist in the underpinning role of technology in learning and work. Sero managed the Business Sheffield 'Digital Direction' programme to help businesses harness the power of the internet and new technologies for growth. Zeun Digital is a Digital Direction approved supplier and a specialist in training and consultancy in use of business technology.

at Showroom Cinema
7 Paternoster Row
Sheffield, United Kingdom

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