Selling SEO to the C-Suite

Selling SEO to the C-Suite
While a mere 8 percent of search engine clicks come from paid search, 89 percent of the search budget is invested in search engine marketing. Conversely, while 92 percent of search engine clicks are organic in origin, a mere 11 percent of the search …
Read more on Search Engine Watch

What Events Will Influence Search Marketing Most In 2013?
Marketers in North America spent nearly $ 16.6 billion on search engine marketing in 2012, with several milestones influencing media and advertising in 2013, according to GroupM. The agency expects that number to rise to nearly $ 18.6 billion this year.
Read more on MediaPost Communications

Search Engine Marketing Firm Catalyst to Deliver Step-By-Step Social SEO
Catalyst, a leading search engine marketing firm, announced today that it will have two speakers at SES New York 2013 this week. The agency will deliver insights and best practices on search and social marketing during two sessions: Activating the …
Read more on PR Web (press release)

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