SEMPO Launches Annual State of Search Survey

Wakefield, MA (PRWEB) November 04, 2013

SEMPO, the leading international, non-profit organization for the search and digital marketing profession, today announced the launch of the 9th Annual State of Search Survey.

SEMPOs State of Search Report has been an industry stalwart for eight years, providing valuable data and insights regarding search strategy and tactics. The survey provides questions regarding channel-specific budget increases/decreases, objectives, and metrics. The two separate tracks of questions for advertisers and for agencies is a unique feature of the SEMPO Survey that has consistently generated interesting take-aways and discussions.

This year, the survey will introduce new features including:

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