SEO 101, Part 6: Going Deep on Keyword Research

SEO 101, Part 6: Going Deep on Keyword Research
Deep keyword research is critical for laying the foundation for a strong search engine optimization strategy. The data's importance extends far beyond use in writing copy. Smart marketers use keyword research to build … If Google's search results …
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Is Your Video “Supplementary Content?” (And Why it Matters)
Between blog posts, PR, social media, review sites, recommendations, sponsored content, ads, organic search, and paid media, you never know where someone is going to land on your site, or where they're coming from. That's why Google wants every …
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