SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ

Special Guest: Rand Fishkin Rand Fishkin is the CEO of Moz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’…
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12 Replies to “SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ”

  1. In case you missed this ish yesterday, SEO Hhangout with +Rand Fishkin & +Robert O’Haver Rand more or less agrees with the Content Shock scenario put forth by Mark Schaefer. Basically, the fact that we’re all publishers makes for content overload as well as poor output. I agree that content marketing is highly demanding; many will discover they can’t keep producing consistent quality content and simply give up. If you think you’re in danger of jumping off the content cliff, I say scale it back. Yes, it’s better to have fresh content on your blog 3 times a week, but not at the expense of your audience. If you’re pressed for time/resources, spend the whole week on one epic post instead of 3 acceptable articles. I’m still aiming for 3 blog posts per week, and I find myself devoting way more time to the articles than I did 6 months ago. I used to crank out a post in about an hour—-lately a single post takes up the majority of my day. No issues there if you’re a freelancer (I presume?) For us in-house marketers, I think it’s time to have a sit down with the higher ups. I don’t know about anybody else, but I have a hard time explaining that you can’t create epic shit in an hour. Thoughts? (p.s. my question comes at the very end. It was prompted by the phrase “link earning.” I think I earn a link when I guest post. I don’t write crap, and I often design an image to go along with my copy. How much would people pay for this service that I’m supposed to offer for nothing more than the promise of exposure now? As much as I love writing and design, I don’t think a single link at the bottom of a page is asking too much. Apparently I’m in the minority on this one.)

  2. In case you missed this ish yesterday, SEO Hhangout with +Rand Fishkin & +Robert O’Haver Rand more or less agrees with the Content Shock scenario put forth by Mark Schaefer. Basically, the fact that we’re all publishers makes for content overload as well as poor output. I agree that content marketing is highly demanding; many will discover they can’t keep producing consistent quality content and simply give up. If you think you’re in danger of jumping off the content cliff, I say scale it back. Yes, it’s better to have fresh content on your blog 3 times a week, but not at the expense of your audience. If you’re pressed for time/resources, spend the whole week on one epic post instead of 3 acceptable articles. I’m still aiming for 3 blog posts per week, and I find myself devoting way more time to the articles than I did 6 months ago. I used to crank out a post in about an hour—-lately a single post takes up the majority of my day. No issues there if you’re a freelancer (I presume?) For us in-house marketers, I think it’s time to have a sit down with the higher ups. I don’t know about anybody else, but I have a hard time explaining that you can’t create epic shit in an hour. Thoughts? (p.s. my question comes at the very end. It was prompted by the phrase “link earning.” I think I earn a link when I guest post. I don’t write crap, and I often design an image to go along with my copy. How much would people pay for this service that I’m supposed to offer for nothing more than the promise of exposure now? As much as I love writing and design, I don’t think a single link at the bottom of a page is asking too much. Apparently I’m in the minority on this one.)

  3. In case you missed this ish yesterday, SEO Hhangout with +Rand Fishkin & +Robert O’Haver Rand more or less agrees with the Content Shock scenario put forth by Mark Schaefer. Basically, the fact that we’re all publishers makes for content overload as well as poor output. I agree that content marketing is highly demanding; many will discover they can’t keep producing consistent quality content and simply give up. If you think you’re in danger of jumping off the content cliff, I say scale it back. Yes, it’s better to have fresh content on your blog 3 times a week, but not at the expense of your audience. If you’re pressed for time/resources, spend the whole week on one epic post instead of 3 acceptable articles. I’m still aiming for 3 blog posts per week, and I find myself devoting way more time to the articles than I did 6 months ago. I used to crank out a post in about an hour—-lately a single post takes up the majority of my day. No issues there if you’re a freelancer (I presume?) For us in-house marketers, I think it’s time to have a sit down with the higher ups. I don’t know about anybody else, but I have a hard time explaining that you can’t create epic shit in an hour. Thoughts? (p.s. my question comes at the very end. It was prompted by the phrase “link earning.” I think I earn a link when I guest post. I don’t write crap, and I often design an image to go along with my copy. How much would people pay for this service that I’m supposed to offer for nothing more than the promise of exposure now? As much as I love writing and design, I don’t think a single link at the bottom of a page is asking too much. Apparently I’m in the minority on this one.)

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