SEO Copywriting Workshop, Southampton

SEO Copywriting Workshop, Southampton
Event on 2013-11-12 09:00:00

 SEO Website Copywriting  

Well-written copy is essential to the success of your website.    SEO copywriting is a skilful blend of copy written to maximise your conversion rate and also boost your search engine ranking.

It’s not enough just to add some keywords to your existing content and hope that will optimise the copy.  This one-day Masterclass will teach you:

  • Essential online copywriting techniques
  • The role of copywriting in SEO
  • How to craft your website copy

The Masterclass is divided into two sessions.  The morning session teaches you the necessary copywriting techniques and skills you’ll need to write powerful content.  

The afternoon session moves on to teach you how effective copywriting can influence your website’s SEO.  At the end of the Masterclass, you will have written a page of website copy under the guidance of your Masterclass tutor.  

These informative Masterclasses combine easy-to-understand training and practical exercises.  And to reinforce your learning, you’ll receive a comprehensive notes pack to take away with you.

What's included?

  • Refreshments
  • Buffet Lunch
  • All course exercise and worksheets
  • Take-away course notes pack 

Course Contents- Morning Session

  • Why website content is essential to the sales process
  • Increasing the readability of your content
  • Common copywriting mistakes
  • Developing a good copywriting style
  • The importance of keeping it simple
  • How to be economical with words
  • The difference between features and benefits
  • The importance of writing about benefits
  • The most important words in a copywriter’s vocabulary
  • Using calls to action
  • What to write about
  • How to proof your own copy
  • Your website audiences

Course Contents- Afternoon Session

  • Essential elements of SEO
  • The role of copywriting in SEO
  • What is a keyword
  • How and where to use keywords
  • Using anchor text for links
  • How much to write
  • Planning your website writing
  • Typical website page formats
  • The importance of HTML headings
  • Useful website copywriting devices
  • Metadata and how to write it
  • Taking your readers on a journey
  • Using ‘anchor text’
  • Other website copywriting tricks & techniques
  • What is metadata and how to write it

at The Ellington Lodge Hotel
Stoneham Ln
Eastleigh, United Kingdom

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