SEO for start ups

SEO for start ups
Event on 2014-10-14 18:30:00

SEO for start ups

Tuesday 14 October – 6.30pm-8.30pm

at Desklodge

Starting a business only happens once, so it's essential to get your SEO and content-driven customer acquisition strategy right. Turn clicks into money. Even basic Search Engine Optimization can significantly improve your start up website performance. Find how and why you should focus on organic traffic. Simply and without jargon.

In this class you will learn:


  • Plan your websites to be SEO friendly.
  • Research keywords like a pro
  • Use a gap analysis to find opportunities 
  • Backlink building – DO's and DON'Ts
  • Measure impact of taffic improvements
  • Split between brand / non-brand traffic


Lukasz Zelezny

Lukasz Zelezny is the head of organic acquisition at, a UK based price comparison website with offices in London. Leading his team, he is responsible for the brandís organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

He is a graduate from the Silesian University of Technology with a BA in Marketing.



at DeskLodge,
York House,
Islington, United Kingdom

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