SEO for WordPress 12/17
Event on 2014-12-17 18:30:00
What Is SEO?
SEO is an acronym for “search engine optimization” or “search engine optimizer.”
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
WordPress comes with the best built in SEO (in my opinion) compared to other platforms for building websites, however, you can always improve upon this and make your site better to attract more visitors.
In this WordPress SEO Class, you will learn about SEO, and the steps to a Google friendly site. Plus, at each stage of the class, you will learn about the relevant WordPress plugin, and we will walk you through the installation and configuration of the WordPress plugins.
Search Engine Optimization
1. SEO Basics
Create unique, accurate page titles
Make use of the “description” meta tag
2. Improving Site Structure
Improve the structure of your URLs
Make your site easier to navigate
3. Optimizing Content
Offer quality content and services
Write better anchor text
Optimize your use of images
Use heading tags appropriately
4. Dealing with Crawlers
Make effective use of robots.txt
Be aware of rel=”nofollow” for links
5. SEO for Mobile Phones
Notify Google of mobile sites
Guide mobile users accurately
6. Promotions and Analysis
Promote your website in the right ways
Make use of free webmaster toolsInstall and Configure WP Plugin Webmaster Tools
Webmaster Tools is a free service offered by Google and Bing that helps you monitor and maintain your site’s presence in Google and Bing Search results.
1. Google Webmaster Tools
2. Bing Webmaster ToolsInstall and Configure WP Plugin Rich Snippets and Structured Data
Rich snippets (microdata, microformats, RDFa, and Data Highlighter)Install and Configure WP PluginGoogle Analytics
Google Analytics is a FREE service offered by Google that generates detailed statistics about a website’s traffic and traffic sources.Install and Configure WP PluginFor more information, click here Proctor University | WordPress SEO Class
at Proctor University
New York, United States