SEO for WordPress Class | July 12, 2017

SEO for WordPress Class | July 12, 2017
Event on 2017-07-12 18:30:00
What Is SEO? SEO is an acronym for “search engine optimization” or “search engine optimizer.” Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. WordPress comes with the best built in SEO (in my opinion) compared to other platforms for building websites, however, you can always improve upon this and make your site better to attract more visitors. In this WordPress SEO Class, you will learn about SEO, and the steps to a Google friendly site. Plus, at each stage of the class, you will learn about the relevant WordPress plugin, and we will walk you through the installation and configuration of the WordPress plugins. Search Engine Optimization Using Google Search Engine Optimization Starter Guide 1. SEO Basics Create unique, accurate page titlesMake use of the “description” meta tag 2. Improving Site Structure Improve the structure of your URLsMake your site easier to navigate 3. Optimizing Content Offer quality content and servicesWrite better anchor textOptimize your use of imagesUse heading tags appropriately 4. Dealing with Crawlers Make effective use of robots.txtBe aware of rel=”nofollow” for links 5. SEO for Mobile Phones Notify Google of mobile sitesGuide mobile users accurately 6. Promotions and Analysis Promote your website in the right waysMake use of free webmaster tools Install and Configure WP Plugin  Webmaster Tools Webmaster Tools is a free service offered by Google and Bing that helps you monitor and maintain your site’s presence in Google and Bing Search results. 1. Google Webmaster Tools 2. Bing Webmaster Tools Install and Configure WP Plugin  Rich Snippets and Structured Data Rich snippets (microdata, microformats, RDFa, and Data Highlighter) Install and Configure WP Plugin Google Analytics Google Analytics is a FREE service offered by Google that generates detailed statistics about a website’s traffic and traffic sources. Install and Configure WP Plugin For more information http://www.proctoruniversity.com/wordpress-seo-class/

at Proctor University
1441 Broadway, 3rd Floor
New York, United States

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