SEO – Improve your Rankings
Event on 2015-10-14 10:00:00
Search Engine Optimisation – Jargon-free, Best Practice Overview With over 50,000 searches conducted on Google every second, it’s no wonder we all want to be on the first page of search results when someone searches for our products or services. Whilst that can never be guaranteed, there are lots of actions we can take to ensure our website is search engine friendly and Google can find us easily. This full day workshop explores SEO from the basics of identifying the right keywords, to using your blog content to build links to your website. _____________________________________________________________________ Who should attend (prior skills/knowledge?) Business owners wanting to understand why some websites perform better than others Marketing people who want to gain more knowledge of improving their online offering Webmasters and web design teams looking to add additional value to their services Some technical issues will be discussed as part of the course, so any experience in web design and coding would be beneficial, but certainly not essential. How will you benefit? After the day’s session you will: Understand how search engines work and how to think like one when you’re creating content for your website Be able to identify why some websites rank higher than others in search results Make changes to your website that will improve its visibility in search results What did past attendees think? “Heather was a great help to my business and in one session she gave me an in depth understanding of how to get my website a lot more noticed with SEO that I could implement myself. This saved my business a lot of money and gave me a better understanding of my platform.” Sarah Uttley, Express Office Solutions Syllabus 1: Search Engine Marketing Overview 2: SEO Campaign Strategy 3: Search Engine Tools and Services 4: On-Page SEO 5: Link Building/Earning 6: Bad SEO 7: More SEO _______________________________________________________________ Cost: £125 Includes: Training notes Lunch and refreshments Courses run from 10.00am (registration 9.45am) to 4pm Training delivered by our partner Heather Robinson of Skittish Digital Marketing Consultancy has been marketing businesses and organisations online since 2005. With experience of both B2B and B2C markets, Heather brings her expertise of web design and development, search engine optimisation, Google AdWords and social media marketing. Heather also speaks at national and international conferences and has just published a book for small business owners about the benefits of online advertising.
at Airedale Enterprise Services
Aire Valley Business Centre, Orchard House,
Keighley, United Kingdom