SEO Masterclass

SEO Masterclass
Event on 2013-04-30 09:30:00

What is covered:

An Introduction to Search Engine Optimisation

  • What is it?
  • How does it work?
  • How SEO results differ through localisation
  • How SEO results differ through personalisation
  • The difference between SEO and Paid Advertising (e.g. Google AdWords)

The Fundamentals of Search Engine Optimisation


  • Researching how people might search for your business service or products
  • Understanding search volumes and click through rates
  • Figure out your competition
  • Create a logical sitemap from your keyword research

SEO Now & Then

  • How SEO has changed post "Panda" & "Penguin" algorithm updates
  • SEO techniques likely to get you banned from Google
  • "Ass hat" SEO techniques (i.e. the ones you want to avoid)
  • The SEO techniques that still do work

On Page SEO Strategies

  • Do exact match domains still have any value?
  • The importance of your page title
  • How SEO isn't about "meta keywords"
  • Structuring your keywords so Google likes your website
  • Putting the customer first and the search engines second
  • How a positive customer experience is likely to equal Google best practice

Local SEO Strategies 

  • Techniques to improve your local SEO rankings
  • Making the most of your Google Business Page
  • Using directories to help improve your local SEO rankings
  • Cleaning up your local citations

Off Site SEO Strategies

  • How to earn links to your website
  • The importance of a website blog
  • Guest blogging
  • Social Media Authority & why this is important
  • Creating a Google Authorship profile
  • Understanding domain authority and page rank
  • Which directories might still be worthwhile getting listed in
  • Domain Authority
  • Alexa Rankings

SEO In 2013 And Beyond

  • – what is it and why could it be important
  • Other HTML Mark Up Languages

at Beech House, Witham Park
Waterside South
Lincoln, United Kingdom

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