(PRWEB UK) 10 October 2012
Over 1,300 digital marketing professionals took part in the survey, and although most are aware of its great importance, with over 60% of in house marketers agreeing that it is becoming its own discipline, many are at a loss how to write and promote it.
The survey looked at the amount and type of content marketing and the strategy used.
Results showed that just 38% currently have a defined marketing strategy, and an even smaller fraction of 13% of agencies currently implementing one.
As an online promotion company SEO.org.uk understands the need for well written, tailor-made content. Good copywriting is essential to any website in order to increase its usability and well placed specific keywords to increase Google rankings. Furthermore the use of blogs and specially produced articles with keywords are equally important in order to raise brand awareness and web site traffic. Website content is becoming more and more important with 90% of survey participants believing that over the next year this will increase furthermore.
With over 58% of agencies planning to implement a strategy as soon as possible, and 55% of in house marketing working towards one in the near future, SEO.org.uk cannot emphasise how important content marketing is. Below are some tips to help readers get the best from their content marketing.
Decide who your audience is Think about who will be reading your content, is it potential consumers, industry types or competitors? The general tone and subject of the content should reflect this. Trying to attract everyone and anyone to your site will be nearly impossible, it is best to target specific, niche subjects.
Decide what and how you want to be portrayed- the content you market could potentially have a huge audience and will mostly definitely reflect the brand and company. Content focused on certain topics is most useful, rather than a broad spectrum of topics all in one post.
Set targets to achieve and measure the effects of your content marketing- Once you have decided your audience and type of image you want to display, it is best to monitor the effects of your content marketing. This may be shown in increased website hits, a higher Google ranking or more sales. Seeing results right in front of you is encouraging and demonstrates that high quality content really does get results.
Keep it consistent- Content marketing can be a huge commitment and once started must be kept up on a regular basis. Blog posts, social media managing and article submissions should be published at a steady, consistent rate.
Keep it professional- Poorly written copy with bad grammar and typos will not create a great impression of your company. If you are not a great writer then investigate into content writing services from people in the know.
Ensure keywords and specific links are placed throughout the article- Keywords and links are essential for optimum Google rankings. Ensuring both are present is invaluable to making your site as viewable and usable as possible.
Remember the main reason you are creating the content is to increase business- This must never be forgotten, content writing and marketing can often seem a mind field but you must remember that the main objective is to increase business and success of the company.
SEO.org.uk brings effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.