Assess the Benefits of Proactive Reputation Management

(PRWEB UK) 31 August 2012

Given the size of the internet and the rate at which it is expanding, it is almost inevitable that at some stage or other, most companies will experience negative attention from someone on the web. Regardless of whether or not these allegations have any truth, they can cause serious harm to a sites reputation. When this occurs, many firms begin to turn to reputation management; however, planning ahead and having a strategy firmly in place before this happens can prove to be a much more effective way of tackling the problem. Head of Search at the Essex based agency, Matt Wood, offers his thoughts on the subject.

In order to pre-empt these attacks, it really is advisable to have some level of brand protection already in place. Heres why, explains Matt.

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