reiterate the importance of SEO

(PRWEB UK) 5 October 2012 is an online marketing agency specialising in Search Engine Optimisation techniques like Pay Per Click, web analytics and reputation management as well as Social Media optimisation. Following recent suggestions that SEO less valuable and is becoming extinct, have announced their response to the claims.

Needless to say that online marketing, specifically SEO has suffered substantial blows in recent times following countless updates and algorithm changes to search engines- SEOs bread and butter. These changes and developments have effectively eradicated cheap SEO campaigns as restrictions put in place have made things a lot harder for those in the business of search.

Head of Search at shares his thoughts on the future of SEO:

Its no surprise that the huge leap in the popularity of mobile surfing over the last few years has impacted SEO. Nowadays the majority of people have a smart phone capable of mobile browsing which has taken a substantial portion of search queries away from traditional search methods such as laptops and computers. This change in behaviour has also affected how people search. Mobile surfing has paved the way for lazier searching, where the user simply puts in one term for their search query instead of several- like before when using a computer or laptop. This has had a far-reaching effect on how online marketers work causing them to change their SEO campaigns in order. But SEO is still a vital factor in generating web traffic which is of course leads to enquiries and therefore sales. is an Essex-based company with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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