(PRWEB UK) 5 July 2012
Offering an impressive selection of windows, doors and conservatories at affordable prices, the team at Apple Home Improvements approached the search experts at SEO Positive back in March in a bid to improve their online exposure, attracted by their reputation as an innovative leader in the digital marketing arena. Having viewed the range of bespoke optimisation packages available from the SEO agency, a concise PPC campaign was set in place to drive more traffic to the firms site. Pleased with their newfound success, the conservatory specialists were keen to develop their campaign further.
Following several consultations between both parties to identify objectives and work through the best methods of achieving these aims, a new set of search terms have been researched and focused upon to continue to increase the number of visitors to their site as well as drive up conversion rates. Offering arguably the widest range of products for their industry in the South East of England, the management at Apple Home Improvements were also keen to rank highly for more locations.
Head of Paid Search at SEO Positive, Evaldas Balcius explains how the team plan to help their clients campaign reach even higher levels of success.
PPC is a popular choice of marketing strategy for anyone looking for fast, tangible results. Providing our clients with a fantastic return on their investment, many of them decide to expand their campaigns, so Im really pleased that Apple Home Improvements have decided to extend their budget towards this avenue as Im confident they will continue to see an even greater increase in sales, Evaldas explains.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.