(PRWEB UK) 26 March 2013
A new study has found that consumers are becoming increasingly screen agnostic about how they consume content. 38% of respondents accessed entertainment content on their smartphone, 34% on their laptop and 28% on their tablets.
The study by Yume found that consumers prefer to access content at home, where they are also much more receptive to advertising.
Even with smartphones, there was an almost even split in media consumption, with consumption at home 31%, out and about 24%, travelling 24% and work usage 21%.
Tablets were used slightly more out of the home than laptops, but still had 42% of their usage taking place at home. Tablets were used for 47% written content, 41% for videos and 12% for games. While their location of use was 42% at home, 20% travelling/commuting, out and about 20% and 18% at work.
Ben Austin, Managing Director at SEO Positive, has responded to the news:
Mobile search and consumption have rapidly increased over recent years with the introduction of tablets and better smartphones. However, it seems that despite the increasing mobility of web search, many consumers still prefer to access the content from their own home. With less distractions and better internet access, they are more likely to pay more attention to advertisements.
With the increase of mobile search, it is becoming increasingly important to invest in mobile PPC to meet demand.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.